We believe in encouraging organic growing methods. Produce that’s free of chemical residue is increasingly popular with consumers, so we work hard to bring you great value and variety.

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We believe in the long term benefits of organic production and therefore encourage our growers to switch to organic growing methods whenever possible. Produce that’s grown in healthy soil  free of synthetic residues and fertilizer is increasingly popular with consumers, so we work hard to ensure we have the best certified organic range available in NZ.

‘Purefresh Organic’ is Fresh Direct’s own brand of certified organic fruit and vegetables and NZ’s key organic wholesale distributor. By making a real commitment to marketing organic production we aim to give growers a sustainable return for their produce, and customers a distinct competitive edge through variety and continuity of supply.

Most of our growers are small to medium-sized producers who are passionate about the fact that  the way they grow their produce is actively contributing to the wellbeing of our land, water, and families. They believe that working with nature is more rewarding in every way – and enhances produce taste and quality. Now consumers are realising the same and they are increasingly opting to put organic fruit and vegetables in their basket as it becomes more widely available across all food retail outlets.

Purefresh Organic became a certified Biogro distributor in 2000 . By becoming certified organic distributors, Purefresh Organic is doing its bit to ensure that the credibility of the organic industry remains unchallenged and that consumers can trust they are eating the  genuine article. For more information about Purefresh Organic please visit  ​www.purefresh.co.nz.​

WHOLESALE MARKETS:

Auckland
29 Clemow Drive , Mt Wellington

Wellington
47 Takapu Rd, Grenada

Christchurch
31 Klondyke Rd
Hornby