At Fresh Direct we know about fruit & vegetables. It’s been a part of our family heritage from the beginning, with our current directors' father coining the name ‘Kiwifruit’ in 1959.
Fresh great-tasting produce...
Products
We’re excited by our partnerships with New Zealand orchardists and growers and selected overseas producers. What we look for is always the same - exceptional quality, reliable supply and great flavours. We know that superb tasting produce in prime condition is a great way for our customers to keep their own customers coming back.
We have a strong reputation in greens – particularly asparagus, brassicas, celery, spring onions, courgettes and beans – and we also excel in the supply of more exotic varieties, from artichokes to zucchini. Our marketers provide category management to ensure we can deliver quality and value throughout the year, right across the range.
Innovation is a continual driver for our Fresh Direct team. We were the first to make speciality vegetables available to the wider consumer – including Asian vegetables, baby vegetables, artichokes, fennel, snowpeas and sugar snaps, among others. We continue our commitment to breakthrough ideas that inspire new market trends.
Fruit is another Fresh Direct strong suit. We offer exceptional citrus lines and subtropicals like avocados, feijoas, tamarillos and persimmons, along with delicious pipfruit, berryfruit, summer fruit, and more.
Our comprehensive import programme ensures mouthwatering exotic lines like mangoes, paw paw, Californian dates, Californian grapes, and Thai fruit such as longans, lychees and mangoesteens are available to New Zealand customers. We also distribute All Good Fairtrade bananas, ensuring banana farmers get a fair deal.
FAQs
Fresh Direct
Where does your produce come from?
We have an extensive network of growers in the best growing regions of New Zealand, who supply each of our branches according to proximity.
Are your growers GAP certified?
Most are. We work closely with those who are not yet GAP certified due to language barriers, to help them achieve this this important step.
Do you offer year-round supply?
Yes. We supplement New Zealand’s production with imported produce during the low season. From North American apples to Australian zucchini, our import programme ensures New Zealanders can get their fruit and vege “5 plus a day”, everyday.
What are your hours of operation?
We operate 6.5 days a week, 24 hours a day. You are welcome to visit us at anytime, except for Saturday evening when we take a well-earned rest!
I am a grower and would like to start supplying you. What shall I do?
We’d love to hear from you! Please give Simon Tallon a call: +64 21 242 2255
Location
WHOLESALE MARKETS
Auckland
29 Clemow Drive , Mt Wellington
Tauranga
131 Maleme St
Wellington
47 Takapu Rd, Grenada
Christchurch
31 Klondyke Rd
Hornby
Simon joined the Fresh Direct team in 2001. His primary focus has been domestic and imported fruit trading where he brings tremendous knowledge and skill to this vital area of operation. Simon has a Double Honours degree in Classical Studies and History and he enjoys a wide variety of sports and hobbies, which are largely dictated by the demands of his two young sons!
Key Contact
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